Matthew Chung

New research finds a group of Canadian consumers are dissatisfied with the reward options being offered.

The results in a joint report by loyalty research provider Colloquy and live-event ticket provider for loyalty reward, travel and hotel operators FanXchange found 49% of English-speaking Canadian loyalty-program members surveyed are unhappy with reward options on offer, while 55% say they have experienced frustration during the reward redemption process.

http://strategyonline.ca/2014/09/12/canadians-feel-let-down-by-rewards-programs/